THE LAMBORGHINI HURACÁN LP 610-4 DESIGN EVENT

The New York International Auto Show is always one of the year’s largest and most significant international motor shows, of particular importance to the US market. The automotive industry never disappoints with its impressive efforts for this event with displays of future production and concept cars. Lamborghini is no stranger to this annual exhibition, and as such hosted a private event at an offsite venue to give VIPs and media a more in-depth look into the design influence of the recently revealed Huracán LP 610-4.

The event, “Beauty: From the Magic of Nature to the Lamborghini Huracán,” was held Tuesday, April 15th at Bathhouse Studios in New York City. Mr. Stephan Winkelmann, CEO & President of Automobili Lamborghini and Mr. Filippo Perini, Head of Centro Stile Lamborghini came from Italy to present the car to guests. Mr. Winkelmann spoke about the efforts of bringing the car to fruition as well as three criteria that must fit the design philosophy - form follows function, immediately distinctive and ascribable aesthetics, and aeronautic inspiration. After he spoke about the importance of Lamborghini design as a blend of art and engineering, he transitioned to Mr. Perini, where the company’s design chief shared with guests the background on his theory of Lamborghini design.

After the presentation guests socialized over cocktails and hors d’oeuvres, and then had an opportunity to personally interact with Lamborghini’s newest masterpiece.