HURACÁN LP 610-4 DOMINATES MICROSOFT’S XBOX ONE PRESENCE AT THE 2014 E3

Every year, crowds of video game media, tastemakers and celebrities flock to the annual Electronic Entertainment Expo to learn about the latest video games and technology produced by the world's biggest video game makers.

 This year, one of Microsoft's most highly anticipated Xbox One games, Forza Horizon 2 debuted at the show. Lamborghini’s new Huracán LP 610-4 is featured as the hero car on the front cover of the game.

 The Huracán show car from the Geneva Motor Show was displayed front and center at the Microsoft booth as the highlight of the offerings.

 The Forza series are some of Xbox’s heaviest hitting games in terms of popularity and sales. This year’s E3 was the North American debut of the partnership between Lamborghini and Forza. More joint events between Lamborghini and Microsoft are expected throughout the year.